First published on Instagram on 10 April 2026 · Stella-Gallery Journal

I had the honor of being invited as a speaker by cornelluniversity for their Executive MBA delegation cornellmba in Marrakech. A group of experienced leaders, seeking to understand both an entrepreneurial journey and the deeper dynamics shaping a market – how Marrakech is evolving into a global luxury destination, where capital, culture, and lifestyle increasingly intersect.

This was an opportunity to share what we are building at Stella-Gallery, in partnership with Knight Frank : a vision that goes beyond traditional real estate.
People no longer buy properties. They buy a way to live, a way to feel, a way to belong. We are not dealmakers – we are long-term partners.

Real estate is becoming a cultural and experiential journey. Our role is evolving accordingly – grounded in rigor and professionalism, while also acting as curators, where emotion plays a central role in guiding deeply personal life projects. This approach is rooted in trust, intuition, and human connection – something no technology can replace.

My sincere thanks to El Fenn and Loft Art Gallery for hosting us : two places that embody Marrakech at its most refined, where art, culture, and lifestyle meet.

A special thank you to the students and faculty – and in particular to Professor Khaled Boughanmi – for the quality of the dialogue and the warmth of our exchanges. It made this moment truly meaningful.

Thank you again to Cornell University for their trust.